About

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Capture the attention of your audience by speaking to the objectives and outcomes your ideal buyers want to achieve. Identify the ideal audience, what they care about, and why they should pay attention.

Acknowledge their pain, challenges, and frustrations, and the problem that’s causing it all.

Show empathy and demonstrate that you understand, you get their needs, and you can help.
Let them know they are not alone, and that there is a
way out, a solution, or a better way.

Present the Pleasure/Solution

Share the answer to their problems and shine a light on the solution they have been looking for. Give ideal buyers hope and communicate the possibilities of a better, brighter future. Highlight benefits in a short list of bullet points.

Introduce Yourself

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Help people get to know you by sharing your unique yet relatable story of ransformation or how you got to where you are today.

Show your track record

Reiterate your value and back up previous claims by showcasing the impact of your work and how you help people. Show people proof of how you earned your stripes with customer success stories.

Paint the picture of success

Invite prospective clients and customers to step into your world and discover what it’s like to work with you. Help them see what’s possible if they say yes and what will change as a result.

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Be Relatable

Show people you’re not perfect and everything isn’t sunshine and horses all of the time. Make sure they know you’re a normal human just like they are so your successes and accomplishments feel in reach for them as well. Mention a mistake, a struggle, or a challenge related to what you do, or things you tried that didn’t work, and share how you overcame it.

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Present the Next Step

Remind engaged visitors of your offers and the undeniable benefits. Invite them to learn more about your work, read customer success stories, and check out your offers. Or if they’re ready to get the ball rolling, invite them to make a purchase, sign up, subscribe, register, apply, book, or submit an inquiry.